CES 2025 was a melting pot of innovation and conversation, and Gausscode was one of the spotlights of the automotive show floors. With artificial intelligence taking center stage across both the Consumer Electronics Show in general and the automotive sector this year.
Gausscode’s innovations stood out as practical solutions addressing long-standing challenges in the industry, aiming to reshape customer engagement, sales efficiency, and operational workflows.
Industry experts, journalists, and tech enthusiasts gathered to explore the company’s Conversational AI solutions—CADI (Consumer Autom
CES 2025 was a melting pot of innovation and conversation, and Gausscode was one of the spotlights of the automotive show floors. With artificial intelligence taking center stage across both the Consumer Electronics Show in general and the automotive sector this year.
Gausscode’s innovations stood out as practical solutions addressing long-standing challenges in the industry, aiming to reshape customer engagement, sales efficiency, and operational workflows.
Industry experts, journalists, and tech enthusiasts gathered to explore the company’s Conversational AI solutions—CADI (Consumer Automotive Dialogue Intelligence), the GenAI Badge System (CALO S3), and the Leads Scoring Engine (CALO S2)—and discuss the implications for the future of the automotive industry.
CADI: 500% efficiency boost
In the current automotive industry, consumers have increasingly high expectations and demands for service quality and communication efficiency. Utilizing advanced technology to optimize customer conversation and service processes has become the direction of enterprise thinking.
The automotive industry is rapidly developing towards intelligent and personalized services, and CADI has taken advantage of this trend to become a communication expert in the automotive industry, helping enterprises and customers to connect closely and efficiently.
A dealership manager reflected: “The biggest challenge for us is active personalization. We deal with a large volume of inquiries daily, and customers expect immediate and accurate responses, and it’s difficult to meet those expectations with traditional approaches without assistance.”
CADI directly addresses these pain points. By automating processes like document parsing (with a 500% efficiency boost) and maintaining a 90% accuracy rate in intelligent Q&A, CADI ensures customers receive timely and precise information.
“CADI is like having an automotive expert available 24/7,” explained the on-site Gausscode representative. “It reduces the burden on staff, allowing them to focus on building customer relationships rather than spending time on repetitive tasks.”
“The ability to update knowledge bases in real time is definitely a desirable upgrade,” said another visitor. “With AI, teams can quickly access the most up-to-date information, improving service accuracy and building customer trust.”
GenAI Badge System: Empowering Sales Teams
Imagine a tool that provides real-time sales strategies by analyzing customer interactions—how would this transform your sales process?
A sales director from an EV brand highlighted the value of GenAI Badge System: “Currently, we rely heavily on experience and intuition to guide our sales strategy, but this approach lacks consistency. A tool like the GenAI Badge that analyzes customer data in real-time and offers actionable insights would bring science to what has often been more of an art.”
At CES, attendees were able to try the 15-gram lightweight badge themselves. Equipped with sensors and algorithms, the badge provides on-the-spot recommendations, helping sales representatives refine their techniques.
It serves as a great interactive tool. It uses advanced sensors and intelligent algorithms to detect the working environment and user needs. For example, when approaching a customer, it can immediately provide relevant customer-related data and intelligent suggestions based on powerful data-analysis models, helping better serve customers.
“Training new employees takes months, and even then, their performance could be hit or miss. With the GenAI Badge, new hires can learn on the job and receive real-time coaching and feedback. It accelerates their learning curve and ensures consistent service quality across the team.” The sales director added.
Leads Scoring Engine: Finding the Gold in Data
In today’s automotive industry, data is like new oil. Every sales lead is a potential treasure, but how to accurately evaluate and excavate the value of these leads is a question that every enterprise is thinking about. More and more automotive brands are seeking to optimize their lead management processes through advanced technological means. The Leads Scoring Engine was born to meet this urgent need.
“Right now, we rely on manual screening and team experience to prioritize leads,” said one of the automaker executives, “But this process is time-consuming, prone to errors, and sometimes results in missed opportunities with high-value customers. Online advertisements don’t always translate into foot traffic.”
The Leads Scoring Engine addresses these inefficiencies head-on. By analyzing customer behavior and integrating data from dealerships and vehicles, the engine assigns scores to leads, allowing sales teams to focus on the most promising prospects.
“We are using data to uncover potential that would otherwise go unnoticed,” explained a Gausscode representative.
The Leads Scoring Engine leverages AI to send targeted invitations, improving showroom visit rates by up to 30%. “If this is implemented, the precision of these invitations would hope to ensure only customers with genuine purchase intent are contacted, maximizing our resources and boosting conversion rates,” the executive noted.
CES 2025 underscored Artificial Intelligence’s transformative potential in the automotive industry. With tools like CADI, the GenAI Badge System, and the Leads Scoring Engine, Gausscode is addressing current challenges and shaping the future of customer engagement and operational efficiency.
